Salary - 18 to 24 LPA
Location - Delhi, HQ
About the Role?
We’re looking for a hands-on, strategic Brand Manager to build and scale CoPlay’s brand across digital and offline touchpoints. This is a high ownership role that blends strategy, content, performance marketing, community, and on-ground execution. You’ll shape how CoPlay shows up in culture, on social, at venues, and in partnerships while leading a lean team and working cross-functionally to drive growth, retention, and brand love.
Key Responsibility Areas (KRAs)
- Lead Brand Strategy – Build and execute a cohesive brand and marketing roadmap aligned with business goals.
- Drive Growth Marketing – Plan and optimise organic and paid campaigns across Meta, Google, and other platforms with clear KPIs and budget ownership.
- Own Content Engine – Manage end-to-end content lifecycle — from ideation to publishing — ensuring consistency and quality.
- Leverage Data & Insights – Track performance, analyse behaviour, and translate analytics into actionable growth strategies.
- Build Strategic Partnerships – Lead influencer, creator, and brand collaborations from outreach to execution and measurement.
- Champion Offline Brand Presence – Drive brand experience at events, activations, and venues; convert on-ground energy into digital storytelling.
- Lead & Scale the Team – Set direction, delegate effectively, streamline workflows, and build a high-performing marketing function.
You are likely to be someone -:
- Always wanted to build a brand from scratch.
- Has 3+ years in core brand/marketing roles for B2C brands (QSR, retail, gyms, café or similar phy-gital businesses preferred).
- Is proud of their execution skills, but is smart enough to think strategically
- Thrives in high-ownership environments and has the ability to learn ( Are you curious ? )
- Enjoys building teams, mentoring talent, and creating systems that scale.
- Loves culture, community, and building brands people feel connected to.
The Role is not for -:
- Prefers working only on strategy without getting into execution. Needs highly structured environments with rigid processes already built.
- Is uncomfortable owning numbers, budgets, or performance metrics. Avoids stakeholder coordination or cross-team collaboration.
- Wants a narrowly defined, single-channel marketing role.
